The fourth screen by Nokia
In the beginning was a screen.
Millions of us came together in a public place.
To understand the present.
To see visions of the Future.
Sharing emotions.
Sharing experiences…
…that shaped our lives.
Then there was a second screen.
It connected us to our world.
And even to other worlds.
It gave us amazing new games to play.
It made us think and got us talking.
But although it was a world we could all share,
…the experience itself was becoming private.
Then came a third screen.
It changed the way we worked and played.
It became a part of something much bigger.
The Internet.
And a revolution happened.
We could play new games in new ways.
Find new music in new places.
New communities, new kinds of communities emerged.
But the experience had become individual,
…even solitary.
The sense of community felt real,
…but it was virtual.
And then everything changed…
…and it changed forever.
Everything came to us in a device that fit into a pocket.
We went back out into the world.
We listened to what we loved, when we liked.
We played when we wanted, where we chose.
We shared what inspired us with everyone we cared about.
We carried our sense of purpose with us.
We discovered new people, places and experiences.
And our sense of purpose kept growing.
It was the end of something.
It was the beginning of everything.
Welcome to the fourth screen.
Nokia NSeries
Le prologue est un dialogue d’une vidéo de Nokia Nseries publié sur Youtube. Nokia exprime le rythme du développement rapide de l’écran dans notre société et souligne bien les effets que les écrans ont sur nos vies.
Nokia veut donc exprimer l’avènement du “quatrième écran” par sa marque. Au cas où vous ne l’aurez pas deviné, le premier écran était le cinéma, le second la télévision, le troisième l’ordinateur et le “quatrième écran” le Mobile. Voilà comment le Marketing Mobile a vu le jour et où il va.
